If you are pursuing a career in any field these days, you’re probably already aware of the impact your LinkedIn profile has on your chances of landing your dream job. LinkedIn is a platform that allows users to participate in professional networking and interact socially with each other. This article will explore ways to advance your career through LinkedIn.

Boost Your Profile in Different Ways To Reach a Wider Audience

Think of strategies on how to get more followers on LinkedIn, such as creating interesting, relevant content to showcase your knowledge and expertise in your field. This is an excellent way to interact with different people in your professional network. Don’t worry if you aren’t up to the task of content creation. There is no rule against sharing information you find interesting, even if you aren’t the author. The more you share content on LinkedIn, the bigger your network will grow to become. Consequently, you will have a wider audience looking at your profile, and whenever a job vacancy presents itself, that same audience will remember you. Don’t search for opportunities; let them come to you. 

Optimize Your Profile for Search Engines 

Nowadays, all content shared online should be optimized for SEO if it wants to have a fighting chance at reaching the targeted readers/viewers. Make sure that any content you create for your profile is SEO Optimized. If you’re new to SEO and unsure of how to proceed, here are a few quick tips to help you:

• Use keywords so people can find you.

Search engines are at the heart of every website these days, even LinkedIn. Use keywords that you expect people to use when they are searching online. You should include these keywords all over your profile, such as in your skills, experience, and even in the About section. If you have enough of the appropriate keywords, people will easily find you when they are looking for someone in your field.

• Backlinks are the heart of SEO

In case you don’t know what backlinks are, in this context, they are hyperlinks that lead users into your LinkedIn Profile. To build up backlinks, you should have content in other websites that includes links to your website. This strategy is not simple but extremely effective. Google and every other search engine considered web pages with many backlinks as high-quality web pages that are worth recommending because they probably have relevant information. In other words, backlinks will give your profile a boost in visitors.

Use LinkedIn Analytics

You can easily access analytics for your profile to see information that can be useful to make your profile more prominent. For example, you can check which times your posts get more reactions. Try to post during peak hours so that your posts on LinkedIn get more interaction and shares so that you are able to reach a wider audience easily. 

Make Sure Your Profile Picture Shows Your Face

We can’t elaborate on the psychology behind this, but most people prefer professional profiles that include a photo that highlights the face. Sure, that photo showing the landscape behind you is a high-quality one, but people are interested in you, not the landscape. Also, skip photos that have you in sunglasses to give the impression of eye contact and humanize your profile more. Choose your profile photo carefully if you want people to notice you. 

Hopefully, if you follow our tips on how to optimize your LinkedIn profile, you will find yourself starting a new job and growing your career. It’s never too late to start working towards your goal, so don’t lose hope just yet.