Visitors Coming to NYC in January and February Will Benefit from the City's Most Affordable Value Period Ever, with Deals on Dining, Attractions and Theater, and the Lowest Hotel Rates of the Year—

New York City (January 4, 2017) — NYC & Company, New York City's destination marketing organization, encourages visitors to book a trip to New York City this winter, one of the most beautiful, intimate and now even more affordable times of the year. Visitors to New York City in January and February will be comforted with experiences from picturesque snowfalls to lovely hotel fireplaces (best accompanied with hot cocoa), as well as rare moments such as shorter lines at museums, easier-to-book restaurant reservations and other conveniences unique to the cold-weather months. Winter 2017 will also be the most affordable value period ever for travelers, with deals on dining, attractions and live theater, and hotels offering their lowest room rates of the year.

“Winter is one of the most attractive and value-oriented times of the year to visit New York City, with unique and magical experiences across all five boroughs,” said Fred Dixon, president and CEO of NYC & Company. “New shopping destinations, iconic attractions, world-class dining and live theater promise to energize visitors and locals alike.”

Each of the City's five boroughs is a unique destination in itself, where free and affordable hidden gems and one-of-a-kind winter experiences await. A sampling of itineraries that feature indoor and outdoor activities by borough—all easily accessible by the City's affordable 24-hour subway system—follows, with additional events and activities listed in NYC & Company's new Winter Guide at nycgo.com/winter.

• Enjoy an espresso and feast on authentic Italian food along Arthur Avenue, the “real Little Italy,” located in the Bronx's Belmont neighborhood. The area is easy to get to on the Metro-North Railroad from Grand Central Terminal in Manhattan. Also consider exploring the Bronx Museum of the Arts, which is one of the City's many free museums.

• Bring the family to Prospect Heights in Brooklyn, via the 2, 3, 4, 5, B, D, N, Q and R subway lines, where they can build snow forts in Prospect Park and then explore global exhibitions in the Brooklyn Museum. While in Brooklyn, walking the Brooklyn Bridge is an iconic free activity enjoyable in all weather.

• In Manhattan, after ice-skating at Central Park's Wollman Rink, the Rink at Rockefeller Center or the Winter Village at Bryant Park, head to the Museum of the City of New York to learn about the City's history and future at the New York at Its Core exhibit. When hungry, warm up at one of many popular food halls, including the Great Northern Food Hall in Grand Central Terminal or the latest Eataly in Lower Manhattan.

• Stay in Manhattan and head uptown to catch the latest jazz, dance or theatrical performance at Harlem's iconic Apollo Theater, easily reached by the A, B, D and other major subway lines. Visitors can then enjoy a great soul-warming dinner at nearby Sylvia's 'Soul Food' Restaurant.

• Take a ride on the free and enclosed Staten Island Ferry to St. George, with frequent departures from Lower Manhattan, and explore the new Staten Island Museum at Snug Harbor Cultural Center & Botanical Garden, or warm up to an evening performance at the historic St. George Theatre. Both are a short cab or bus ride from the ferry terminal.

• Hop on the 7 subway line (sometimes referred to as the “International Express”) for a Queens winter adventure, where Himalayan, Indian and Latin American cuisine are part of an authentic Jackson Heights experience, or head to Flushing and see an incredible scale model of New York City at the Queens Museum. Or, admire great art and skyline views from Socrates Sculpture Park in Long Island City.
Many of the City's retail stores throughout the five boroughs offer great sales during the winter months. Those looking to snag a deal can enjoy new shopping destinations including the CityPoint shops in Downtown Brooklyn and both Brookfield Place and Westfield World Trade Center in Lower Manhattan; or they can browse one of the City's many iconic department stores like Macy's, Bloomingdales, Saks Fifth Avenue, Lord & Taylor and Century 21. In addition, shoppers can enjoy boutique shops on Fifth Avenue, including Tommy Hilfiger, as well as the Shops at Columbus Circle, among others.

Providing value this winter, NYC & Company's new Nonstop NYC campaign offers savings for travelers looking to enjoy live theater, restaurants and attractions in New York City. Included are popular programs NYC Broadway WeekSM (Jan. 17–Feb. 5), NYC Restaurant Week® (Jan. 23–Feb. 10), NYC Off-Broadway WeekSM (Feb. 27–Mar. 12), and the first-ever NYC Attractions WeekSM (Jan. 17–Feb. 5), with 2-for-1 tickets to more than 70 attractions throughout the City. Visit nycgo.com/nonstop for more information.

With more than 113,000 hotel rooms throughout the five boroughs to choose from, visitors will find a wide variety of cozy accommodations that are close to many only-in-NYC winter experiences. The lowest hotel room rates of the year are typically offered in January and February, another reason for visitors to plan their winter vacations now. For the best available rates, visit nycgo.com/hotels and reserve through NYC & Company's exclusive hotel booking partner, Booking.com. And for more ways to save when visiting New York City, our Free in NYC guide can be found at nycgo.com/free.

About NYC & Company:
NYC & Company is the official destination marketing organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For all there is to do and see in New York City, visit nycgo.com.